Jean Pierre Vitrac works as a product designer. For more than 35 years he has run his own agency.
Self taught in design, learning through experience, he led one of the most significant design offices in Paris, between 1980 / 1995.With branches in Milan and Tokyo, the activity was only dedicated to product design pushing the role of the design consultancy, using creativity as a strategic tool for companies (Design Deployment method).

Since 1997 the activity has evolved into a new network organisation.
With partners, Morgan Design first, and Stimulo (Spain) and Lalambik (Italy) plus external skills depending on the projects, the structure evolved keeping the original values of the design activity: creativity, consultancy, flexibility, autonomy…in Europe and in Asia.

Jean Pierre Vitrac has written several books: « Design, the product strategy» and « Active Light » with JC Gaté, and « Cœur à décharge » pictures of rubish sites and ecological statement.

References through this period are numerous and extremly diversified, from Seb group to Sony, from Subaru to Philips, Noral, Roland Garros, Total, Shell Butagaz, Screwpull, CBS Outdoor, JC Decaux, Honda, Sephora, Shu Uemura, Mid Ocean Group…

Jean Pierre Vitrac received the 1993 National Grand Prize for Industrial Design in France in 1993.